Featured Businesses
Route 11 Potato Chips
Mount Jackson, VA
If you’ve ever tasted Route 11 Potato Chips, you know why we keep coming back—like a chip, you can’t stop at just one. Tucked right along Route 11 in Mount Jackson, their factory is one of our favorite stops on the road. You can peer through big windows in the retail shop to watch the kettle-cooking magic happen, sample their latest batches, and stock up on every flavor your heart (and tastebuds) desire.
What makes Route 11 special is their dedication to small-batch cooking. Each kettle only yields about 20 pounds of chips, but that care and attention translates into that unforgettable crispy crunch and signature curl. Classic flavors like Salt & Vinegar and Barbecue will always hit the spot, but adventurous snackers shouldn’t miss Mama Zuma’s Revenge, Dill Pickle, or the seasonal specialties like Yukon Gold. You can mix and match to create your own variety pack, grab a collector’s tin, or pick up some fun chip merch to take home.
This is the kind of stop that makes a road trip memorable—fun for families, foodies, or anyone who just needs a crunchy snack to keep the journey rolling. Mount Jackson even hosts a Tater Fest each year to celebrate all things potato, proving that Route 11 chips are more than a snack—they’re part of the culture here.
Whether it’s your first visit or your tenth, Route 11 Potato Chips is a can’t-miss bite of small-town heaven on Route 11.
Muse Vineyards
Woodstock, VA
Nestled in the heart of the Shenandoah Valley, Muse Vineyards is one of those places that invites you to slow down, sip, and savor. With award-winning wines, stunning vineyard views, and even a hiking trail that leads to a swinging bridge over the Shenandoah River, Muse is the perfect spot to spend the day—whether you’re on a girls’ getaway, looking for a little adventure, or just craving a glass of something exceptional along Route 11.
We love stopping in to see Sally and her fantastic team, who make every visit feel welcoming. The tasting room offers a wide range of wines that showcase the vineyard’s commitment to tradition, integrity, and a deep respect for the land. From bold reds to elegant whites, there’s always something worth sipping—and usually a bottle (or two) worth taking home.
Muse isn’t just about wine—it’s an experience. You can catch one of their many events, wander the vineyard trails, or relax by the river with a glass in hand. Their farmhouse getaway adds another layer of charm, with historic touches, modern comforts, and even a pool for those warm summer days.
What makes Muse truly special is its sense of place: the wines tell the story of the soil, the river, and the careful stewardship of Robert and Sally, who turned an overgrown vineyard into a thriving estate that now garners top awards—including the coveted Virginia Governor’s Cup.
Every time we visit, we find ourselves lingering a little longer, soaking in the views, and already planning our next trip back. Muse Vineyards is small-town heaven on Route 11 at its finest.
Jon Henry General
New Market, VA
Step inside Jon Henry General Store and you’ll instantly feel at home. Housed in the historic Henkel Home, this community gem has been serving up charm, history, and hospitality since 2018. The staff is always warm and welcoming, and the shelves are packed with the freshest local produce, pantry staples, and so many unique finds you’ll want to spend hours exploring.
Jon Henry partners with over 200 farmers, growers, bakers, and makers to keep the store stocked with nutritious, seasonal foods—think juicy tomatoes, crisp apples, and Homestead Creamery dairy treats. Their coolers and shelves are full of organic meats, local cheeses, gluten-free baking goods, and even plant-based options, so there’s something for everyone. Twice a week, the smell of fresh breads, muffins, and pies from nearby bakeries fills the store.
But Jon Henry General Store is more than just food. It’s a treasure trove of gifts, toys, and quirky finds: an unrivaled silly sock collection, fair-trade baskets, vintage license plates, wooden toys, jams, honey, books, and old-fashioned candies. Need a thoughtful gift? They’ve got you covered. Need to charge your car while you shop? They’ve got EV chargers, too.
The best part? This store doesn’t just stock goods—it celebrates community. The team is always sharing their latest finds (and fun antics) on Facebook, so you’ll know what’s in season or freshly arrived.
Whether you’re road tripping down Route 11, shopping for weekly groceries, or just looking for a dose of small-town charm, Jon Henry General Store is the kind of stop that keeps you coming back again and again.
